Wednesday, December 30, 2009

Hosted Trip: Loisiana Redfish

On February 15 I am hosting a group of 7 to Louisiana to chase the biggest Redfish in the world. We will be staying at The Woodland Plantation and will be fishing with Bryan Carter and his posse of guides. Although I will fish some, I plan to photograph more. When it comes to designing, which is all I do at Tailwaters, stock photography is key. It is always annoying when I have an idea floating around in my head, but I can't deliver because I lack good photography.

In this case, a "good" photo is one captured with design and layout in mind. Just as if you were shooting for a cover shot in a magazine, you need to have the subject placed correctly. Well, for design it is the same thing! When I go to Louisiana, and any other destination for that matter, I will always shoot with layout in mind. Where can I leave negative space in the photo to add a sexy text box? I need to shoot this photo with the subject placed correctly in order for me to achieve a gradient feather from left to right. I will of course shoot with publication in mind as well, but I will dedicate some of it for editorial use .

I have a growing list of shots that I want to get and will post it once I am done.

Monday, December 28, 2009

Kamchatka Penninsula: Booklet design

Today I am working on a project that will continue over the next months here at Tailwaters. I am building layouts for destination specific PDF's that will be not only printed but be uploaded into page turn software for online viewing. All of my work will be done using InDesign (layout), Photoshop (photos), and Illustrator (any vector artwork).

The first part of this project is laying out the overall design and feel that I want. I am creating templates using master pages, changing around fonts until I like what I see.

At the end of the day I have gotten a majority of this project done. I will submit this to the boss for revisions and still have some content to add. Overall, it's about half finished.

Sunday, December 27, 2009


My name is Matt Jones and I focus on fishing, outdoor, sports, advertising, and underwater photography. All photography on The Fly Photo is available for commercial and editorial license. My work has appeared in American Angler, The Fly Fish Journal, and other publications outside the sporting industry.

In addition to photography, graphic services are also offered from print to web.
Please contact me at

Aside from fishing and photography, most of my time is spent as the graphic designer/photographer at Tailwaters Fly Fishing Co. in Dallas, Tx. We are a full service retail shop and provide worldwide travel services from Kamchatka, Russia to the Seychelle Islands. Please visit for more information.

You will find posts of my daily acitvities at work consisting of photography and design. I will also include all photography from the places I travel to. Thanks for stopping by.